retailmenot is the best thing I've come across online this year in terms of making visible something that was always there. We all want bargains wherever available, and its generally something you discover yourselves or through a well-wishing friend. People feel very smart when they get more from a deal than the ignorant joe next door. Picking on that concept, the company behind bypass registrations -
bugmenot - came up with the idea for retialmenot: aggregate the bargains at a single destination and build communities that share more and add to the website. The consumer should be able to squeeze out the most from the market juice.
The site looks slick and the homepage makes one feel rewarded to have discovered it. To build their community and keep it in the forwards direction, there are incentives to those who contribute.
Just searched techcrunch, and found
this about retailmenot. Seems that they were pulling big numbers/cash back in March, so I can only double that, considering the rate at which it has been growing.
Sad thing is that the concept is lacking in India - that of referrals and coupon savings. I'll have to wait.
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