I had on me 6 articles of clothing, each of which coming from 6 different malls spread across 3 states and 4 cities - (going up) shoes from Ansal Plaza, in Southex, Delhi; socks from Sahara Mall, in Lucknow, UP; shorts from DLF Emporio, in Vasant Vihar, Delhi; tee from GIP, in Noida, UP; and cap from Ambience Mall, in Gurgaon, Haryana. Five international brands - Nike, Lotto, Adidas, Puma, Jockey - were involved.
In contrast, today was a more desi affair. My socks and shorts proudly a purchase from Nehru Place flea market. My briefs - Rupa's ("अब रूपा क्या पहनेगी!") - from Rishikesh. My cap, a free gift.
Only one brand violated my desi profile - Nike, in the tee and the shoes (but for shoes there is no match for Nike in the Indian commercial space). Just noticing how brand agnostic I am, and how marginal difference apparel (except shoes) makes in performance. Had my best run today, so I might infer otherwise.
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