Their tagline:
We can't all be Pandas
The following animals were deemed the ugliest, hence championed, all across the UK
- the Blobfish (adopted as their mascot)
- the Promachoteuthis sulcus (squid, that doesn't even have a common name - poor thing)
These are the fauna which don't fit in with our anthropo-centric / neoteny-philic view of the world, and get labeled "ugly" - in a world of skin-deep beauty. But they have some amazing structural features, and unique adaptations, and have gone longer being on this planet (hence being a more fitter of species) than us humans.
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